Examples
A starting point for your own product range.
These format examples show the types of product directions we can discuss. Your finished range can be adapted to your formula, audience and packaging brief.
Product directions
From concept to coordinated range
Capsule range
Vegetarian capsule concepts with branded bottle or blister presentation.
Tablet range
Compressed and coated tablet concepts for everyday supplement lines.
Softgel range
Oil-compatible soft capsule concepts with private-label presentation.
Portfolio planning
Four ways to shape a coherent range
Everyday essentials
Build a focused collection around familiar vitamin and mineral categories, with consistent counts and packaging.
Audience-led range
Organise products around a defined customer group while keeping every formula and claim product-specific.
Format-led collection
Use capsules, tablets and softgels selectively so each formulation has a suitable delivery form.
Market-adapted portfolio
Review ingredients, label information, languages and packaging for the country where products will be sold.
Range brief
Decisions to make before quotation
You can start with partial information. These points help turn a broad idea into a range the team can assess.
Number of products at launch
Shared visual identity across the range
Format for each formula
Pack count and packaging type
Destination market and label languages
Order quantity and launch priorities
Examples illustrate product directions only and are not medical claims or confirmation of current availability. Final formulas, labels, warnings and permitted claims require product-specific review.